These are a few of my favorite things..!

Someone recently asked what is my favorite project I've ever worked on.  That's too difficult to answer as I have dozens of campaigns I am so proud of.  Here are three that are top of mind...

1. SnapTax by TurboTax

With the new product launch of the first-ever way to do your taxes on a smartphone I felt marketing needed to step-up and make the app developers proud and do justice to an amazing product  We produced this online video (and I negotiated the music rights) that was so well-received we also aired aired this as national brand advertising on primetime television.  The SnapTax app debuted as one of the most popular paid apps with millions of downloads in a short tax-time window - and culminated in the lead developer giving me a bear-hug as she said she couldn't have imagined such a wonderful ad.

2.  LifeLock's new Brand Positioning

I started as the new CMO in July 2013 and was challenged to change the brand from fear-based marketing to "peace of mind" and something a much broader-based group of consumers would love.  Within 5 months we conducted extensive research, onboarded a new agency and produced 6 spots that encourage folks to Life Your Life Freely in an always Connected World.  I hired comic actor Rob Riggle for VO and the spots are testing through the roof. This represents a foundational change to now reach a huge addressable market that have shared values.

3. Small Business Big Game - a Never-Been-Done before Super Bowl concept!

Click the above Image and Check Out the Microsite

This was one of (if not the) biggest social media campaign in SMB history culminating in one lucky small business winning 30 seconds of glory.  I drove the concept, development and sold this into the company to donate our first-ever Super Bowl ad buy to a lucky small business owner in 2014.  What made this so exciting is the team crushed the lofty business goals.  One metric was to try and surpass 3 Billion earned media impressions (QuickBooks typically gets 1 Billion/year).  I am proud to say this campaign received over 20 Billion earned media impressions!)

I hired Bill Rancic (from The Apprentice) and football's Jimmy Johnson to help promote the cause:
I'm extremely proud of my last (and largest) marketing campaign at Intuit. Check out the highlight reel!