Brayden Burries is a Problem...

 Brayden Burries is a Problem...

To say he is "Special" would be an understatment

 Published March 18th, 2025   By Seth Greenberg

Brayden Burries. Photo credit: Seth Greenberg

It was a weekend of famous names

I spent Friday and Saturday watching the CIF Finals at Golden 1 Center in Sacramento. Friday was D1, D3 and D5 (six games counting Boys and Girls games); Last night was the Open, D2 and D4.

I am not a paid professional writer, I am recently retired and travel the country to satisfy my insatiable hoops fix. In the past year I have witnessed over 100 top-level high school games across the country. Basketball runs deep in our family as my son Griffin Greenberg works for an elite basketball program and is the one in the family who gets paid for his hoops expertise. My other son Jonas refs high school basketball.

One of my favorite events is the CIF Finals in Sacramento.  Friday there was a buzz in the arena when King James appeared just before tipoff of the D1 Boys Final to see his son Bryce compete for the championship against Lincoln High School of Stockton. It was a back and forth game (and not the prettiest) but Sierra Canyon edged out Lincoln to take the chip. Bryce is moving on to University of Arizona.

LeBron James and Family. Photo credit: Seth Greenberg

Arenas was in the Arena

Former NBA and current social media star Gilbert Arenas was courtside to see his 5-star son Alijah try and capture the D2 Championship. Despite his unquestionable talent and 22 points Arenas didn’t have the supporting cast to overcome  Jesuit. For the second consecutive year his Chatsworth Chancellors lost in a CIF State Final. His next game will be in a USC Trojan uniform in the fall. Gilbert was very accommodating with the many selfie requests, both before and after the game.

Gilbert Arena and Fan. Photo credit: Seth Greenberg

Burries is the least famous but with the most impact

Most everyone I spoke with (and many of these people are rabid high school fans) have never seen Burries play, let alone heard of him until recently. This 5-star player is, in a word, smooth. Rather than hunting social media cred he hunts buckets. Burries lets his game speak for itself. When the lights were the brightest he delivered 44 points on 15-22 shots, 12 boards and 3 blocked shots, setting a new record for points scored from a winning player in the open championship game. Burries lets the game come to him. He has been balling with 2 of his teammates, 5’9” sparkplug point guard Myles Walker (whose father Tony went to my Alma Mater LMU and played on the Hank Gathers/Bo Kimble historic team), and Issac Williamson (headed to New Mexico). It’s evident this trio has unspoken chemistry and 100% trust in each other, as they have taken down teams who were (on paper) much more talented and definitely more heralded.

Roosevelt Mustangs before Tip-Off Photo credit: Seth Greenberg

Under the biggest lights, Burries shined Brightest

I saw Burries play twice in 5 days. The previous Tuesday his Roosevelt Mustangs hosted Notre Dame of Sherman Oaks where I made the 90 mile drive from San Diego to witness the biggest game of these player’s lives. Notre Dame had the star power including top rated class of 2026 Tyran Stokes and Rutger bound Senior Lino Mark. It was power vs culture. Burries led his to to victory with 37 points on 11-17 shooting including 6-8 from 3. Culture won out over talent as Walker, Williamson and the Mustangs’ trust ran deep. This team overcame the height and hype difference to defeat their lauded opponents 79-76 to put themselves in position for the aforementioned championship game. Over the final two games Burries was extremely efficient even as a tough-shot maker, shooting 22-32 (68%) and totalled 81 points. He is not a player who always needs the ball. Burries is in constant movement with or without the rock and a nightmare for even multiple defenders. He is a problem for opponents and The Answer for whichever college team is fortunate to land him!

Additional Photos/Videos below by Seth Greenberg

Bobby Burries (right) with Oregon Assistant Coach Tony Stubblefield

Draymond Green

Seth Greenberg and Brayden Burries

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Top 10 Most Memorable Moments & Events at Inspire18

Originally posted on Linkedin

More Easter Eggs than the White House Lawn in April...

Choosing the 10 most memorable moments and events at Alteryx Inspire 2018 is a difficult and very subjective thing to do. Why? Because we had a cross mix of analysts, data scientists and business executives from 29 different countries representing over 30 different industries. And there’s personal taste… where some of you love classic rock, others are into EDM. So let's give the people what they want! Including surprises within surprises as our goal was to to be completely unconventional.

The Doors were the first band to play the Anaheim Arena 51 years ago

See my Top 10 including more videos, photos and reveals on my LinkedIn post

This article was originally published in MarTechAdvisor

Building Blocks: Seth Greenberg, CMO at Bask Talks Marketing Tech

by Ankush Gupta May 18, 2016

1. Could you tell me a little about yourself and how you came to be the CMO at Bask?

I had just finished a two-year stint as the CMO of LifeLock. I was busy consulting and advising start-ups and other tech companies in the Bay Area when I was approached by an up-and-coming tech company in Utah. At first, I was asked to join the company as a consultant. Then, it made sense for me to join the board. Finally, I broadened my role to become CMO.
I’m here because I believe Bask’s mission is exciting. Being from the Bay Area, I’m fortunate in that I can be very choosy when it comes to where can I help make an impact. But Bask offers a compelling problem to solve, and it’s a common problem people face today. If you’re reading this and have parents who ask you for tech support, but you don’t have the time or patience to solve those issues – that’s our calling.

2. Are you happy with the buy-in for Marketing Technology that exists at Bask? Do you think the investments being made are adequate or could be more?

My concern is always “to what end?” Marketing technology needs to serve your business strategy, so if it can move us along faster and better and with more impact, then I’m happy.

Currently, I’m evaluating how technology can better support our company strategies. Getting your house in order is more important at first, because you need solid legs before you can move forward with technologies that can help you efficiently scale.

3. What is the key problem you are attempting to solve with marketing technology implementation – could be 360 customer view, better customer experiences, crafting better journeys, full circle attribution?

I would say customer nurturing. That is, making sure that our members are engaged with us, and that they see what value we’re bringing to the table. We support our members in ways that they might not always see – such as data backup, antivirus, and identity protection – so it’s important for us to build a relationship, not just when they need our help, but when things are going well through strong communication.

4. What are some of the challenges your team faces from a technology & integration perspective?

We’re small and we’re scrappy. We don’t have the resources that big companies have, so we’ll bring in experts for implementation and then cross-train ourselves to be utility players. Our team members cover more than one area, rather than becoming siloed as subject-matter experts.

5. What is your take on the massive explosion of martech companies across so many categories? Do you feel spoilt for choice or is it just more of a chore to evaluate additional options?
No salesperson ever tells me that they can’t solve our problems, so it’s harder now to discern B.S. from reality. I’m seeing a trend where many forceful martech companies come to me with their agenda before they develop any deep customer empathy for what our needs are.

Earn your credibility – if you tell me you’re not right for us, I’m going to remember that. And later, when maybe you are right for us, I’m going to remember that too.

6. What is the one area of investment you'd like to make in the immediate future from a marketing tech perspective?
Unfortunately, running a business is not always linear. We have immediate needs across CRM, social advocacy, measurement – and we’re addressing all of them concurrently. For now, those are our big three.

7. Build your own stack or buy into a pre-built martech cloud - what team are you on?

Throughout my career, including when I ran digital marketing for TurboTax at Intuit, I’ve tried both approaches. The promise of a pre-built martech cloud – which I have a bias for – isn’t usually fulfilled, because often, some of that cloud is based on acquisitions. My team ends up knowing more about what’s going on within the different technologies that have rolled up under one company than the folks who are responsible for their individual units. So the answer really depends on timing and their bandwidth and cross-knowledge issues. We just want to make our experience the best, so I don’t have a definitive preference.

8. Could you share for our readers, an infographic, list or description depicting your marketing stack (various marketing software products or platforms your team uses or subscribes to)?

We prefer to keep this close to the vest. But I can tell you that we’ve built a proprietary platform which enables us to resolve 95% of our members’ tech support issues remotely. We use several martech solutions to integrate and support that platform.

TBT - Intuit QuickBooks "Small Business Big Game"

I'm extremely proud of my last (and largest) marketing campaign at Intuit. Check out the highlight reel!

These are a few of my favorite things..!

Someone recently asked what is my favorite project I've ever worked on.  That's too difficult to answer as I have dozens of campaigns I am so proud of.  Here are three that are top of mind...

1. SnapTax by TurboTax

With the new product launch of the first-ever way to do your taxes on a smartphone I felt marketing needed to step-up and make the app developers proud and do justice to an amazing product  We produced this online video (and I negotiated the music rights) that was so well-received we also aired aired this as national brand advertising on primetime television.  The SnapTax app debuted as one of the most popular paid apps with millions of downloads in a short tax-time window - and culminated in the lead developer giving me a bear-hug as she said she couldn't have imagined such a wonderful ad.

2.  LifeLock's new Brand Positioning

I started as the new CMO in July 2013 and was challenged to change the brand from fear-based marketing to "peace of mind" and something a much broader-based group of consumers would love.  Within 5 months we conducted extensive research, onboarded a new agency and produced 6 spots that encourage folks to Life Your Life Freely in an always Connected World.  I hired comic actor Rob Riggle for VO and the spots are testing through the roof. This represents a foundational change to now reach a huge addressable market that have shared values.

3. Small Business Big Game - a Never-Been-Done before Super Bowl concept!

Click the above Image and Check Out the Microsite

This was one of (if not the) biggest social media campaign in SMB history culminating in one lucky small business winning 30 seconds of glory.  I drove the concept, development and sold this into the company to donate our first-ever Super Bowl ad buy to a lucky small business owner in 2014.  What made this so exciting is the team crushed the lofty business goals.  One metric was to try and surpass 3 Billion earned media impressions (QuickBooks typically gets 1 Billion/year).  I am proud to say this campaign received over 20 Billion earned media impressions!)

I hired Bill Rancic (from The Apprentice) and football's Jimmy Johnson to help promote the cause:
I'm extremely proud of my last (and largest) marketing campaign at Intuit. Check out the highlight reel!

Late Night with Seth Meyers

I had the pleasure to work with Seth Meyers who allowed LifeLock to be the first in-show promotion on his Late Night program. Great job!!

Netflix has a terrific vision of workplace culture

Culture from Reed Hastings

Super Excited!

My ride at Intuit was a rocketship.  It started with Vanilla Ice and ended with the Super Bowl.  My secret sauce at Intuit was to push the envelope with "NBDs" (never been done) innovation.  And my teams executed on The Tax Rap and now "Small Business Big Game".

For seven years my motto was Go Bold or Go Home. I encouraged my teams and our agencies to strive for break-thru programs.  And like George Costanza, when I pitched something so outlandish in the spirit of breaking barriers so bold with the potential of trying to get fired, I'd often get approval, recognition and even promoted (twice).

I am so happy to say I've left my final mark with what CEO Brad Smith called "Intuit's Camelot". When I pitched "Small Business Big Game" to Brad I could see the excitement on his face and 22 minutes later said "This is the best idea I've heard in my entire career".

Based on an insight that small businesses don't have a voice, the company gave me the green light to produce the biggest social media campaign, a true Cinderella story where hundreds of thousands of small businesses have a platform to share why they get out of bed each day, what drives them and share their mojo with the world.

Hundreds of thousands of entries will get narrowed down via gamification, 8000 Intuit employees will vote for their top 4. The Today Show will showcase the finalists for the world to vote.  The winning small business will have a 30 second commercial produced by RPA (who produced the Ferris Bueller Superbowl spot 2 years ago for Honda).  So you're watching the Superbowl commercials and it's the 3rd quarter... imagine a Paramount Pictures Tom Cruise release, followed by Gatorade, followed by our winner i.e. "Bob's Donut Shop" in SmallTown USA, and then Nike.  The beauty of it is that the first 27 seconds of the spot will be all about the winner, and nothing about Intuit, no product integration.  There will be a tag at the very end that shows how Intuit stands for the little guy and a call to action that kicks off the next big thing (which I won't disclose).

The campaign went live last week and has gotten the amazing buzz and earned media I had hoped and expected.  Already thousands of articles from AdAge to USA Today... And it's literally just the beginning.

I previously posted why I left a great job.  I am rooting my former team on from the sidelines.  I know this ginormous social media campaign will get them all fired...up!

@sethg

Saying goodbye and hello

Today I turned in my badge and drove away from what had been a 7 year rocket ship ride.  I joined Intuit 7/31/2006 with nothing more than instinct and guerilla marketing skills to get me by.  Turns out I also have survival and learning skills as well as along the way my teams and I have had an amazing run.  My colleagues have consistently delivered results and breakthrough programs and campaigns.   7 years later I come out of my Intuit experience so much different from when I started.  I lost a little hair and a little weight but gained a lot of friends and a lot of leadership skills. 

I feel prepared and ready to leave my comfort zone to take on a new experience as CMO of LifeLock.  The opportunity presents a new set of challenges.  I'm looking forward to testing myself and tackling a whole new learning curve once again. 

I've now realized one of my career ambitions and understand the irony that a chief MARKETING officer spends his/her time on many things other than marketing.  I look forward to seeing what kind of a leader I will be.  I have faith my preparation and experience will help keep me calm as the role is more problem solver than marketer.

I look forward to making new connections and meaningful relationships that build on the ones I've made from working with such talented and nice people in this past chapter of my life.

Intuit, I will miss you.  LifeLock, here I come :)

@sethg
7.19.13

5 Hot Facebook Marketing Trends

recognized TurboTax for being ahead of the curve as a marketer tapping into real-time data.  We are excited to be included in this Top 5 list! Excerpt below or click here to read entire article

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Tapping Real-Time Data

The standard advertising model is that you release a campaign, then measure the results at some point to determine whether the ads are working. Facebook’s latest engagement metrics offer immediate visibility on your campaign’s success. Some brands are capitalizing on this by amplifying popular posts.
For instance, on April 17 — Tax Day — TurboTax saw certain posts that answered common questions about filing doing well on Facebook’s “People Talking About This” (PTAT) metric. In response, the brand bought advertising via Facebook that amplified the reach of those posts.
TurboTax may be ahead of the curve: Schoenfeld says that most brands are monitoring their Facebook activity on a daily or weekly basis, but doing so in real-time is still fairly rare.

AdAge: If You Don't Have the Right Social Strategy, Good Tactics Won't Help You

Great article by Al Ries: We're So Quick to Crown Social-Media Successes That We Forget What They're Actually Based On

Intuits beats expectations with 62% profit jump

http://www.bizjournals.com/sanjose/news/2012/02/21/intuits-beats-expectations-with-62.html

PC Magazine declares TurboTax "Editor's Choice"

http://www.pcmag.com/article2/0,2817,2379132,00.asp

Gizmodo picks their Top 5 error pages

I am proud of the team for developing this awesome Mint 404 error page!

Whining and Dining in NYC

This blog post originally appeared in The Huffington Post

NYC is home of the best restaurants in the world and Advertising Week is another excuse to meet with partners and talk shop over seven course French cuisine at Per Se', savor a decadent Italian Gourmet at any one of Mario's restaurants or sneak out for a slice of Ray's, a burger at Shake Shack or my go-to favorite, a Hot Pastrami Sandwich bigger than the size of my head at Carnegie Deli.
But wait... there's Less!

For some logical and responsible reason I decided to go on a diet, errr actually change my lifestyle on June 23rd at 3:52pm while finally winning a staring contest between me and a slice of my 6-year old son's birthday cake. I decided on the spur of the moment that then was as good a time as any to back the fork up! I am an all-or-nothing, extreme type of guy and I have since been extremely disciplined (or as my wife calls it, "ridiculous") with my eating regimen.

Since I am a results guy in business, I am excited that my "Manorexia" is working. And it's working fast (pun intended). In the past 3 months I've lost over 40 pounds. People who haven't seen me don't recognize me at first. My stock one-liners on how I lost the poundage include:

• Shake Weight, as seen on TV
• Zumba
• I've gone from a Size 9 to a Size 3
• Stripper Pole

I am not following a specific diet, though I have been inspired by Novak Djokavic's ascension in tennis since he went Gluten-Free (but for the record, my tennis game still sucks). I have cut out bread, red meat, dairy (I do drink Soy); have only 1 or 2 alcoholic beverages a week and also stopped watching Man vs. Food.

Below is the desert menu at Red Cat I refrained ordering from (even though we went out for my Birthday today):



I travel a lot for my job. In the past three months I've been to NY, Vegas, LA and the Bay Area and haven't strayed. Even though I could have given him a good run, I won't be challenging Joey Chestnut for the Nathan's hotdog eating contest and I will refrain from one of those ginormous slices of cheesecake at Stage Deli.

So if you see me during Advertising Week at Craft, Blue Hill or Del Posto, I'll be the guy ordering the steamed veggies and grilled chicken. Sorry Rocco, please don't take offense if I don't partake in your amazing cuisine . While most of you are rightfully making a mental note to avoid me or not invite me to your party (I am a walking buzz-kill), for the one or two folks out there that are dug in, stubborn and want to commiserate, shoot me a DM to my twitter handle @sethg. I'll meet you at Fresh & Company.

Follow Seth Greenberg on Twitter: www.twitter.com/sethg

Mobile Marketing interview during Ad Week 2011

Business Results are in! TurboTax Online Units Grew 18%

Thanks to our stellar marketing team and our terrific marketing partners who all worked their tails off and enabled us to grow our online business almost 20% this year. A big number considering how big our business was last year!   Read the details here

Check out our latest campaign: "SnapTax" - Just One More Way TurboTax Makes it Easy

My team developed this as an online video which evolved to a national television spot. First time we licensed a Top 10 hit single ft. lead singer of one of my favorite bands - Weezer.

Marketing & Media Leaders

Seth Greenberg 2010 ANA Masters of Marketing Closing Presentation

I felt honored to be asked to wrap the 100th anniversary of the ANA's Annual Summit with a presentation on how Intuit is leading the $ocial Revolution

Seth Greenberg TurboTax ANA Masters of Marketing 2010 Presentation

View more presentations from Seth Greenberg.